Penny Anderson London

Penny Anderson got in contact with me and asked me to created a brand identity for an online high heel shoe label. The brand needed to look sophisticated but also stand out from the numerous high-end brands that already exist.

Penny told me that she planned to put a lucky penny on the underside of everything high heel, which would¬†have to be uniquely designed for each collection. So for my design, I decided to¬†incorporate a ‘lucky penny’ into the wordmark.

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Posted on

January 6, 2015