Ian Skelton works as a professional photographer. He approached me about designing his brand identity and website so that he could enhance the online presence of Ian Skelton Photography. Ian wanted a logo that represented a personal touch, that could also be seamlessly integrated into all of his photos as a watermark, without being overpowering.
I put together a signature style logo to empathises that personal touch and in regards to the website. Ian wanted a minimalistic layout so that the photos could speak for themselves. With the colour scheme utilising black, white and grey.